Lifestyle photography is an art form in its own right. It tells a story, and thus influences the viewer – in one way or another. It aims to document real-life events and on your hotel premises, capturing idyllic travel moments in the most natural way.
The goal of intriguing, “take me there” photos is to create an emotional connection with your potential customers and make them feel like actually experiencing what they see in the images.
It urges them to imagine what it’s like to eat at your hotel’s restaurant while enjoying a nice cold glass of wine, what it’s like to relax their bodies and minds in the spa while forgetting all worries of everyday life, what it’s like to lie in your hotel’s wonderful beds with the super soft, fluffy sheets... All in all, what it’s like to experience the hospitality and the positive vibe of your property at all times.
Getting fantastic photos of your staff is also a very important part of the whole lifestyle photography experience. Your staff are the face of your hotel, and involving them in your photoshoot not only puts a face to the name, but also helps highlight your brand’s warmth and authenticity. Moreover, it builds trust between you and your customers, and tells the world what’s important to you. The goal is to introduce a friendly, smiling, well-trained staff who do their job in such a way that staying at your hotel is at the top of your customers’ travel experience.